City of Mouscron
How do you raise public awareness about sustainable development? The City of Mouscron opted for textile banners for the 17 Sustainable…
How do you bring a movie campaign to life inside the theater itself? For Kinepolis, Wollux produces personalized seat covers tailored to different seat types and the visual identity of each movie release. In this way, the theater’s decor becomes an extension of the campaign, and the movie experience begins even before the screening.
What began as a campaign for Minecraft, which grew into a collaboration on blockbusters such as Avatar, Jurassic World, The Mandalorian, Super Mario, Minions & Monsters, en recent Spider-Man. For each release, movie theaters are given a unique look that reinforces the campaign and takes the audience experience to the next level.
The Challenge
How do you create eye-catching decor that works with different types of seating and can be efficiently installed in multiple movie theaters? Kinepolis was looking for a solution that is visually striking, has a high-end look, and is suitable for large-scale campaigns.
After the first campaign for Minecraft It also turned out that the seat covers were particularly popular: some visitors took them home as souvenirs after the performance. This was an unexpected compliment for the campaign, but at the same time a challenge for the future use of the covers.
From measurement to the finished product
Together with Wollux, you’ll transform your campaign images into personalized seat covers that fit perfectly on various types of seats. From the initial measurements to delivery for installation in movie theaters, every step is carefully planned:
- Measuring the Different Types of Seats
- Development of Technical Patterns
- Prototype Production and Testing
- Digital sublimation printing of the submitted designs
- Manufacturing and finishing in our own workshop
- Delivery for installation in movie theaters
Because Wollux handles the entire production process in-house, you benefit from consistent quality, maximum flexibility, and short lead times. This ensures you have a solution that aligns with your campaign and meets the practical requirements of various movie theaters.
Innovation Through Practical Experience
De eerste campagne voor Kinepolis leverde waardevolle inzichten op. De oorspronkelijke bevestiging met metalen oogjes en colsonbandjes bood voldoende stevigheid, maar kostte veel tijd om grote aantallen zetelhoezen te plaatsen.
To simplify installation and removal, Wollux developed its own fastening system that is faster, more discreet, and more durable. This allows you to install and remove the seat covers more efficiently, while ensuring they stay perfectly in place throughout the entire campaign.
The result
With Wollux’s personalized seat covers, you can turn your movie theater into an integral part of your film campaign. You’ll enhance the experience surrounding every film release, surprise your guests with a unique experience, and capture their attention from the moment they take their seats.
Production also grew in tandem with the concept’s success. While the first campaign consisted of about 100 seat covers, today there are approximately 1,000 covers per movie release produced.
And perhaps the best proof of its impact? After the first campaign for Minecraft wilden sommige bezoekers de zetelhoezen zo graag als souvenir mee naar huis nemen dat ze ze na de voorstelling zelfs meenamen. Een onverwacht compliment voor de campagne én een mooi bewijs van hoe een creatieve aankleding de filmbeleving extra memorabel maakt.
The collaboration continued recently with the release of Spider-Man. For this campaign, thousands of personalized seat covers were produced and installed in movie theaters across three countries, with locations in Brussels, Antwerp, Madrid, and Nancy. Each seat was dressed before the premiere, so that visitors were fully immersed in the world of Spider-Man from the very first moment. A great example of how creativity, technical expertise, and precision come together in a large-scale textile application.
Project Information
Client: Kinepolis
Application: Custom Seat Covers for Movie Theaters
Material: Decodisplay 205 g/m² (100% polyester, M1-certified)
Printing technique: Digital sublimation printing
Finish: Produced and assembled entirely in-house
